IBPS SO | MARKETING QUIZ - 3

MARKETING QUIZ

1.'Casual' research is basically concerned with-

(1) Establishing cause and effort relationship
(2) Arriving at a forecast or prediction of interest.
(3) measuring and estimating the frequencies with which of things occur
(4) all of above
(5) None of these

2.A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-
(1) Brand goodwill method
(2) price premium method
(3) Production method
(4) Both 1 and 2
(5) Neither 1 nor 2

3.Demonstration is an exercises to-
(1) attractively pack and display the goods
(2) Prove the characteristic of the product
(3) Both 1 and 2
(4) Window shop
(5) Neither 1 nor 2

4.In selling "Consumption" is the ultimate goal of the sales while a marketer-
(1) Identifies consumer needs and wants.
(2) Develop an appropriate product/service to attain customer satisfaction.
(3) Accomplish organizational goals through integrated marketing approach
(4) all of the above.
(5) None of these

5.Entrepreneurs find direct marketing attractive because of -
(1) Investment is low
(2) It doesn't required specialized skills
(3) Returns are quick
(4) All of above
(5) None of these

6.Sale forecast implies-
(1) an estimate of the maximum possible sales opportunities present in a particular market segment.
(2) an estimate of sales, in physical units, in a future period
(3) Estimating the number of sales person required to sell a product.
(4) Both 1 and 2
(5) Neither 1 nor 2

7.In Consumer behavior 'Perception is a process through which-
(1) a consumer make ultimate purchasing
(2) a consumer is satisfied
(3) a consumer's mind receives, organizes and interprets physical time
(4) Both 1 and 2
(5) All of the above

8.One of the following is a target for the marketing of internet banking-
(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
(5) None of these

9.Planned cost service means-
(1) costly products
(2) extra profit on the same cost
(3) extra work by seller
(4) all of these
(5) None of these

10. Rural marketing is not required because-
(1) Rural people do not understand marketing
(2) It is not practical from the cost point of view
(3) It is sheer wastage of time
(4) All of these
(5) None of these